Task: Nike NYC's campaign to engage our consumers to utilize the city as their playground during the summer. All activations in Nike Women’s Training and Nike Court Workout were executed by myself and the team. 

I was the lead to sourcing locations for our "pop up" workouts that we called #TrainTuesdays - this was to support US direction to emphasize training on Tuesday. We crafted a twitter based scavenger hunt style game for our followers to determine where our next workout would be hosted throughout the city. 

I was also responsible to upholding, maintaining, and tracking how effective 4 sessions a week around the city. The sessions were modeled after our NTC App focuses (Strength, HIIT, Yoga, and Endurance), which were hosted throughout the city with our 15 NYC Nike Trainers taking the lead.

Lastly, to celebrate US Open that summer, I worked to produce a tennis-inspired workout event on the West Side Piers in Chelsea, NYC with tennis athlete Victoria Azarenka and celebrity trainer, Akin Akman.

Results: 

• 1692 Session Registrations + 1642 session registration 

• 473 Sessions attendance + 379 sessions attance

• 61 new members+ 10 new members