About

Jasmine is a creative thinker, experience builder, and a relentless go-getter.

I'm an award-winning web2 and web3 Marketing Leader with +10 years of experience delivering transformative brand, creative, and GTM campaign strategies.

I previously led the content & strategy for Amazon Fashion’s social channels (IG, TikTok, etc.) to reach Gen Z and younger Millennials. In addition, I also led Victoria’s Secret in the midst of COVID-19 and the national shutdown of all physical retail, ran national media campaigns for luxury brand PIAGET, re-launched MUJI USA’s e-commerce business, and consulted with several startup companies with incredible missions that I felt passionate about. One of my most cherished experiences was with NIKE WOMEN where I help to craft and execute the brand’s first body-inclusive campaign called “BRAHAUS.”

I’m currently the Head of Marketing at a web3 company called Hashflow, a decentralized exchange (DEX), managing a team of 5, reporting to the CMO. I strive to bring a web2.5 approach to the my work, bringing the best of my experience nad know-how from web2 to web3 markets.

When I'm not working, I'm off discovering new places to eat or finding new fitness classes to try. I'm always looking for new projects to work on or meeting new people, so get in touch!

Capabilities

  • Brand + Content Strategy

  • Influencer Strategy + Relationship Management

  • Designing Decks + Presentations

  • Event Concepting, Managment + Execution

  • Social Strategy (organic and paid) + Execution

  • Community Management

  • Strategic Partnerships

  • Content Creation

  • Web Design + Experience Consulting

View My Work

Info

East Coast (NYC/NJ mostly) | Contact here