Piaget x C Magazine - LA Event (freelance)
Piaget x C Magazine - LA Event (freelance)
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Piaget x C Magazine LA Event: Piaget partnered with C Magazine, the premiere lifestyle magazine for California living to showcase artistic caliber and design of Piaget’s High Jewelry products.
My Role in the Project:
Project Lead and Event Lead for the partnership.
The Partnership consisted of:
Media Advertising partnership - 3rd pre-TOC Jewelry Advertiser in the October Issue
Coordinate all vendors and elements of production for a dinner for 60 people
Concept and determine event flow of the event and guests
Results:
Reintroduced the brand with younger and fresher image
Showcase the depth of the brand’s high jewelry collection to potential and prospective clients
Generate a sale from the night’s occurrences
Foster relationships with key partners and clients in the West Coast Market (strategic focus for the brand)
OVERALL FREELANCE ROLE: Freelance Marketing & Communications Manager for the US business (6 months)
As a Marketing & Communications Manager, my role was to:
Oversee media for all US Media plan, activities, and budget for digital, paid, and wholesale partners
Manage Media Agency (Mediacom) to oversee all digital and printed media for the brand
Host brand event and activations in store and for brand image events (both brand owned and co-sponsored / partnered - i.e. Neiman Marcus)
Project manage all elements of marketing for Piaget (events, paid media, social media content, instore activations)
ABOUT PIAGET: The Maison Piaget is a longstanding watch and jewelry brand. First getting its foothold on the market with their timepieces, the Maison is best known for the audacious and artistic designs as well as blurring the lines between jewelry and timepieces.
Event Elements
Social Share from Key Attendees/Clients
