Cote Korean Steakhouse wanted to grow their followers, break the mold of what fine dining/ Michelin Star restaurant can look like on social, and create a fun and approachable environment for anyone who wants to have some good food and wine in NYC.

My Role:

• Serve as Social Media Manager - responsible for community management, posting schedule, social strategy, and content creation/curation.

• Concept new ideas for social and procure user generated images to reram to integrate Cote’s community into our feed

• Break the notion that Michelin Star/ Fine Dining Restaurants have to be stuffy through engaging and fun copy and content

• Manage customer inquiries and questions on social

• Measure and track social efforts to inform future strategy and plans

Results:

• Increased the business’ followership by 10K in 1 year (from 17K to 27K)

• Created new processes and educated core team members on how to measure success for social and what it means to define success for the account

• Updated custom dashboard that help to report on the results to be shared throughout the team

• Concept new and engaging content ideas to grow engagement and following (i.e. giveaway at the restaurant and more)

• Create & Sustain content series/ franchises (#MagnumMondays and #FanFridays) to integrate our community and show beyond just the restaurant’s beautiful photos