#BUILTBYGIRLS - Social Marketing (freelance)

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#BUILTBYGIRLS - Social Marketing (freelance)

$0.00

#BUILTBYGIRLS SOCIAL STRATEGY: Over a course of 2 months. I trained, educated, and executed with the BBG Team to work on the three projects stated below and bring them to life

  1. Audience Research + Recommendations

  2. Micro- Influencer Campaign

  3. Social Strategy + Execution

My Roles:

  • Audience Research & Recommendations: Hosted 18 girls over a course of 2 days. We utilized the insights to confirm and inform us of our current social, brand, and content strategy.

    • 4 different focus groups

    • 18 girls from 13-20 years old

  • Micro-Influencer Program: Recruited 16 girls and professionals to be part of our social campaign for WAVE signups. The IG campaign began from 8/6 - ended on 8/17.

    • 13 Participants (Advisors & Advisees) sharing tangible advice in their IG posts with BBG branded swag (16.5K+ Engagement)

    • 11 BBG team member participants (1800+ Engagement)

    • 38 Posts in 2 weeks

    • 70 Sign Ups to the WAVE platform

  • Social Strategy & Execution: Worked with graphic design to pivot the content strategy, aesthetic, and the range of topics we cover. Crafted a KPI dashboard to monitor and track social activities.

    • 20,812 → 23,683 Followers (11.81%)

    • 1.61% Avg Growth Rate (last 2 months)

    • 2.20%  Avg Growth Rate of Last 3 weeks

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ABOUT #BUILTBYGIRLS: #BUILTBYGIRLS is a platform (WAVE) that connects young women with expert professionals to help her land her first job. They offer tangible advice to young women to ensure that they are best prepared for their future and careers. They also offer 1:1 networking opportunities through their platform WAVE to connect Advisors with Advisees.

Audience Development and Insights

Micro-Influencer Campaign

Social Strategy + Execution