MUJI USA - Ecomm Reboot (freelance)
MUJI USA - Ecomm Reboot (freelance)
$0.00
MUJI USA - Website & Email Redesign
MUJI tasked me to lead the redesign of the old website. The task was to overhaul the old website to improve user experience, shoppability, and searchability. We wanted to also update it to a sleek contemporary design that gives the brand's website a chance to resonate with our design savvy customers.
My Role:
Project manage the development of the new website functionalities and design process with developers and operations teams
Analyze key website metrics and customer behavior to inform our site design and experiences
Manage agencies for developing future site designs, iterations, and concepts
Create content (banner images, POP) and write copy for product information and shop pages
About MUJI USA: MUJI is a retailer that has become a household brand in Japan and it has now ventured to the US to provide minimalistic goods to the American audience. MUJI means “no name, high quality brand” - their belief to provide the wider public with quality goods at an affordable price.
MUJI Website (Before)
MUJI Website (After)
