Mashable x TBS - Search Party at SXSW
Mashable x TBS - Search Party at SXSW
$0.00
Task: Create social-first promotional content with TV- Obsessed millennials to drive tune-ins for TBS’ Season 1 binge promotion beyond their SXSW execution
Results:
5M social impressions on all content
3x live social stories (Snapchat + ig)
326K views of social stories
2x branded articles + custom photography
1500K shares of 2 articles (below)
#BTS Fact: The main character, Alia Shawcat, never participated in the social promotion as "she was not feeling it" that day
The two articles that summarized the weekend's festivities at SXSW
Here are the three IG and Snapchat stories of the three day of activation that TBS and Mashable partnered to highlight