Nike Women Brahaus - North American Launch
Nike Women Brahaus - North American Launch
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Task: Modernize the traditional bra-fitting experience and educate women on the importance of wearing the right performance bra.
Results:
Re-invented the bra-fitting experience by creating a “fun-house” experience that broke down key elements of finding the right bra for your body type.
Multi-pronged launch through local partnership with bandier to a digital campaign featuring women of all body sizes.
Concept was adopted across North America to launch Nike’s summer ‘16 line of sports bras in each market.
Press clippings that this project garnered below.
Here is the recap video of the experiential pop-up bra shop at NYC's Bandier store.