AOL x Twitter - Social Media Week Partnership

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AOL x Twitter - Social Media Week Partnership

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Task: Refresh an antiquated brand image during NYC’s Social Media Week  

 

Results:

  • Brokered first-ever partnership between twitter and AOL for first foray into social media week. 

  • Produced a first-of-its-kind, Socially charged cocktail party to raise awareness and change brand perception for aol.

  • Hosted a panel “is social killing storytelling” with industry thought leaders (Execs from Atlantic, Guardian, Mashable)(see result stats on the right) 

  • The activation garnered 13.6M impressions and 1400+ posts for week’s events.

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A snapshot of some of the activation elements of this event at AOL.