Task: Activate internal employees the excitement and awareness of the live morning show - LIVE! From AOL (AOL’s daily live show). 

To promote the launch of Live! from AOL internally, the Brand Social Marketing Team created a live-action turned social game, called #StayAOLLive. Employees in the 770 office were assigned targets, which could be eliminated by uploading and tagging a photo of them on social media.

Results:

• We managed and moderated the game rules amongst 100 participants from different O&O brands (i.e. Huffington Post, Engadget, TechCrunch) to engage in a socially charged tag game.

• Helped to boost in internal morale and positive brand sentiment for the company’s huge initiative for this live show.