Hashflow - The Hashverse
Hashflow - The Hashverse
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The Hashverse is a team-based trading competition platform with a twist, bringing Web3 communities together to battle for rewards.
The platform recruited the top web3 communities to come together and fight for a chance to win the ultimate prize of 1M HFT (Hashflow Token).
My Role:
As the Director of Content, my responsibilities were to:
Devise a GTM strategy, including the campaign positioning, look & feel, messaging and copy writing.
Coordinate the launch across multiple channels (social, email, co-marketing, influencers), and with tech team to bring the site experience to life.
Recruit NFT communities (15 total) and onboard them - create recruitment and onboarding materials
Manage NFT Airdrops to incentivize users throughout the game season
Assessed and created winning allocations and game logic to top 3 finalists
Create launch content and collaterals (memes, written content, educational content, and game templates).
Lead all in-game content production (including - daily finance quizzes, lore -related quizzes, all relevant images for quizzes) utilizing designers and midjourney prompts
Create printed collateral to promote at key events (i.e. Korea Blockchain Week).
Results
Grew +6K Twitter followers in 3 months
Achieved 5K NFT mints/Players for the game
Garnered 1.5K new traders to Hashflow DEX
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