MUJI Vacation: Summer Campaign: Host MUJI USA’s summer promotion with the objective of curating the top clicked on pages directed from home page to feature full priced items from MUJI called MUJI Vacation.

Time Frame:

• July 2 - Aug 12

Rolled out in two waves:

1. Wave 1: International Travel (Jul 2 - Jul 29) - focusing on items that MUJI can offer to help you travel with ease all over the globe

2. Wave 2: Local Travel (Jul 30 - Aug 12) - highlight items that are best for a quick beach trip to a staycation.

Marketing Support:

360 Marketing Efforts (First for the brand) - the cover all bases to create a halo effect and in turn engage customers to make a purchase online.

• Instore collateral that shows the spirit of “Vacationing with MUJI” - this was manifested in the form of a postcard (see below)

• Partner with Influencers to showcase MUJI’s products in use and showcase it in a real life scenario (integrated over a prolonged time with multiple posts on IG and Stories)

• Email Marketing - 1x every 2 weeks with a curated story and product storytelling to customers

• Curated and simplified webpage with key items that are easily digestible and searchable (see below)