Piaget - LA Heritage Exhibit (freelance)
Piaget - LA Heritage Exhibit (freelance)
$0.00
Piaget Heritage Exhibit in LA Boutique: To pre-heat the LA Market in preparation for our LA event and new high jewelry product, Piaget showcased a small collection of their archival products to drive traffic to the store to view our latest collection and build brand sentiments.
To activate the market with new customers, I engaged local partners:
Rodeo Drive Committee
Local Hotels
Tour Guides
To engage our engaged and familiar customers, I launched:
Target social media campaign to garner leads where customers can book appointments to visit
Deploy targeted email in the LA region (see below)
My Roles:
Oversee all partnerships and relationships between key partners
Create copy, creative for email newsletter
Manage media agency and refine targeting for paid social ads
Create invitation create to be printed and distributed at key hotels
Liaise with customers and boutique to confirm appointments and offer a unique experience (champagne, gifts, and talking points)
Results:
Fostered boutique relationships with local partners for key market:
The Peninsula, Montage, Luxe Hotel and the Rodeo Drive Committee
Customer Acquisition: 69
Through targeted social media activities
Confirmed our assumptions that our idealized customer profile was the audience who engaged with us the most
Landed at $115 cost per acquisition
Sales
Generated 2 sales - allowing us to have an ROI on our investments
ROLE: Freelance Marketing & Communications Manager for the US business.(5 months)
As a Marketing & Communications Manager, my role was to:
Oversee media for all US Media plan, activities, and budget for digital, paid, and wholesale partners
Manage Media Agency (Mediacom) to oversee all digital and printed media for the brand
Host brand event and activations in store and for brand image events (both brand owned and co-sponsored / partnered - i.e. Neiman Marcus)
Project manage all elements of marketing for Piaget (events, paid media, social media content, instore activations)
ABOUT PIAGET: The Maison Piaget is a longstanding watch and jewelry brand. First getting its foothold on the market with their timepieces, the Maison is best known for the audacious and artistic designs as well as blurring the lines between jewelry and timepieces.
Rodeo Drive Committee Social Promotion
Piaget Paid Social Ad Unit
Piaget Newsletter targeted for LA audiences
