Nike Women Influencer Strategy - East Coast/NYC

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Nike Women Influencer Strategy - East Coast/NYC

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Task: Create an influencer strategy to retain and engage NYC influencers in NYC given stiff competition from Adidas and Under Armour,

Results:

  • Crafted a trickle down influencer strategy to solidify and foster new relationships with influencers to be the top brand of mind for Nike Women’s target consumers

NOTABLE INFLUENCERS

  • Ashley Graham

  • @nyc

  • Eva Chen

  • Claire Fountain

  • Alexandra Wilkis Wilson

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Snapshots of influencer posts throughout the year-long efforts to amplify the brand in NYC.