Task: NTC + DYBRKR embraces the breaking day with music, dance, sport and community, taking consumers through a cold weather journey. Nike Women highlighted seven sport categories through the lens of the Nike+ Training Club app with surprise and delight moments that Daybreaker is known for every 15-minutes. These “surprise and delight” moments were highlighted through multi-channel audio, visual, and athlete appearances to guide your cold weather journey.

Prior to the event, I was responsible for preparing and briefing all associate talent and photographers. I was also in charge of training, briefing, and pre-show practices before the big event.

Onsite, I was responsible for the coordination of product for staff, talent and point of sale, invitations, prepping onsite talent for the run of the show.

Results: 

• 10% Growth to Nike.Com/NYC

• Increased traffic in-store (Niketown NYC)

• 2.1 M Total reach Across @NikeNYC social media channels

• 682K total social engagemnt

• 2 Snaps on NYC local stories

#BTS Fact: I slept less than 2 hours the day before and the day of this event. Call time was 4:30a!