Victoria's Secret - Live Event Social Coverage & Strategy

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Victoria’s Secret Event Coverage: Support numerous tentpole moments for the heritage lingerie & beauty brand through the lens of social media (specifically for Instagram & IG Stories). Each event was meant to break from our traditional campaign posts in feed and offer lifestyle moments for our followers by inserting VS into the current culture and trends.

Create social shot list for both in feed and Stories
Direct and prepare talent & photographer for desired social assets/content
Post in real time with appropriate copy accompanying
Work cross functionally with Copy and Creative to prepare necessary elements for event coverage before event date
Measure and track the performance of each social launch moment against existing benchmarks

Oscars Angel Coverage: To tap into the Oscars conversation, covered Martha’s fitting, as well as the Angels getting ready & their final looks on Instagram feed and Instagram Stories, garnering 1.6MM+ Reach.
Livy Launch: Resulted in 1.4MM+ Reach in the store event with Sara Sampaio (see below) walking us through her favorite picks
VSB Wildflower Fragrance Launch: Resulted in 1.6MM+ Reach for the morning’s launch event and the night time party. Both surpassing Stories benchmark.
VSB Tease Dreamer Fragrance Launch: Resulted in 939,281 for party coverage - the most reached in a single story (Others above were posted all day in two different party moments)
VSB Paradise Bombshell Fragrance Launch: TBC

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