Stitch Fix’s annual Style Forecast, where they utilize client and stylist data to predict the biggest fashion trends of the following year, previously had only been a white-paper shared to PR trade outlets. in 2022, the Style Forecast was focused to be consumer friendly and the business needed a consumer-friendly way to education the masses about this report in an entertaining way.

My Role:

As the Head of Social Content & Strategy, I led:

• Social Adaptation + Strategy - Working with creative team to create consumer friendly copy, tone and verbiage to dense, data-heavy content. Concepting new designs to convey trends, data points and topics (i.e. Color of the Year).

• Influencer Strategy - Leveraging “new age” fashion forecasters on TikTok to cover Stitch Fix’s predictions on their channels for seamless integration and leverage credibility from established creators.

• Video Capture and Direction - collaborating with the production team to source/scout social videographers, create video briefs and shoot onsite in LA, directing models and videographers.

  • Shooting on iPhone to give a native feel and integrating them within the campaign with glossy editorial shots