Undercote Social Management: The bar only has a few means of marketing and communication , first being email then social. The bar relies heavily on social to tell the story of Undercote as well as raise awareness of the quality of libations and cocktails they offer.

My Role:

• Manage all communication on social + set social strategy & tone of voice

• Create copy for monthly content with bar’s priority drinks in mind to strategically push certain items on the menu

• Create “live’ content by covering on IG Stories to give it a more “real” feel

• Measure and track KPIs for the account to account for growth, learnings and insights to inform future strategies

Results:

• Doubled their following in 10 months ( no paid support)

• Manage social community relationships by responding to customer responses in timely manner to increase engagement

• Increase engagement rate by 50% since taking over the role

• Create metrics tracking systems and operations for future growth opportunities