Hudson Wellness - Paid Social (freelance)

HudsonWellness_Studio_Jan2018-63.jpg

Hudson Wellness - Paid Social (freelance)

$0.00

Hudson Wellness & Medical Paid Social Campaigns: I was tasked with achieving bottom of the funnel conversion marketing strategies for their clinics in both TriBeCa and their new Ridgewood (Queens) location. More specifically my scope was to:

  1. Establish baselines and KPIs by testing

  2. Understand our key audience

  3. Establish the business’ brand guidelines and voice for consumer facing messaging

RESULTS:

  • Identified Primary Audiences :

    • Hudson Medical Facebook account covers a wide range of age ranges, but most specifically

    • Pain Targeting: Over Indexing in Women (55+)

    • Ailment Targeting: Skews Men (25-34yo)

  • Acquisition Cost:

    • Average: $0.73 per action

    • Average $3.49 per CPM

  • Organic Posting:

  • People are curious about the doctors

  • People love photos of our beautiful space

  • People are interested in offers

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About Hudson Wellness & Medical: Located in the heart of TriBeCa, Hudson Wellness & Medical offers a comprehensive spine and pain treatment facility that is your one-stop-shop for all your health needs. With a state-of-the-art surgical room and board certified MDs, they want to change the face of pain management in NYC.

Facebook & IG Ads to Drive Calls to Book an Appointment