Mashable x Icelandair - Travel Branded Content Series
Mashable x Icelandair - Travel Branded Content Series
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Task: Elevate Icelandair as the airline of choice for Mashable readers when traveling to a major European destination (Paris, Amsterdam, Copenhagen, London)
Results:
Knowing Maskable Audiences's high affinity for travel content, we ideated and crafted travel guides (from food, adventure, and history) essential to the curious traveler
First article of the series were featured in "Brand Tale" roundup newsletterupon publication
3x immersive articles
8M social impressions
9.3K+ article shares The article series has garnered 10K shares overall.
The travel content series was featured in BrandTale, a weekly roundup of the top branded content published within the industry.
Custom graphic illustrations that were created for Article #3 with the Mashable Creative team to elevate the custom article for Icelandair.
