NRC & NTC - Free Revolution North American Launch
NRC & NTC - Free Revolution North American Launch
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Task: The Nike East team hosted the North American launch for the dual gender and cross category shoe that showcased the Nike Free innovation.
Results:
40 One-on-one influencer and media seeding and training sessions with the shoe so they become our brand champions and advocates of the footwear
4 city wide gym partners who trialed the shoe at their gyms for consumers to trial the footwear during their workout. They were also ready to buy immediate onsite with a brand ambassador through NIKE.COM.
350 person workout that celebrates the launch of the new Nike Free Training and Running shoe at Citi Field
#BTS Fact: I got to meet Mr.Met!
A recap video of detailed and multi-pronged launch I took part in to pre-heat the marketplace for the one culminating brand experience at Citi Field for consumers, media, and influencers.
Additional photos of the branding at Citi Field as well as the event execution of the launch event for the running and training shoe.
