UNIQLO KAWS Launch Social Coverage

Task: Pre-heat the launch of UNIQLO and street artist, KAWS' product at Global Flagship Store in NYC 5th Avenue through social media coverage.

Goal was to bring awareness to the hyped product line for its launch on Monday 11/20 by working with the artist to host a morning art session with children from underprivileged NYC neighborhoods.

Results: 

• 21K+ Average Impressions for the 24hour long IG story (9K more than norm for @UniqloUSA)

• Positive sentiment with our audiences and fan for charitable effort and KAWS' participation

• Brand awareness for UNIQLO's UT line to KAWS' audiences to grow the product line