Uniqlo x iHeartRadio - Holiday Campaign (Freelance)
Uniqlo x iHeartRadio - Holiday Campaign (Freelance)
$0.00
UNIQLO iHeartRadio 17FW Holiday Campaign
Task: To highlight and drive awareness of UNIQLO' holiday season promotions and sales at our retail and online store, we partnered with iHeartRadio to target 9 metro regional areas through display banner ads, online sweepstakes, and radio spots throughout the country.
Results:
9 Metro Regions specifically targeted to drive new foot traffic
10K+ Email acquisition through online sweepstakes to meet Jonathan Bennett in New Year's Eve for the Times Square Ball Drop
Product placement on live webcast of iHeartRadio show with Jonathan - and a shoutout to UNIQLO in front of a national audience
Strategic radio spots broadcasted on nationwide radio throughout the month of December in key 9 markets
Social traffic drivers to support the campaign from iHeartRadio DJs and NYE webcast host Jonathan Bennett
