Mashable x American Family Insurance - Social Coverage

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Mashable x American Family Insurance - Social Coverage

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Task: Appeal to Mashable’s "social good" aligned audience to drive awareness and education about American Family Insurance #OneSaturday events and brand messaging.

Results:

  • Traveled to each city to creat 2 social stories that focused on the bright minds of tomorrow – showing AmFam is the insurance partner of choice to secure your kids’ futures and dreams. 

  • Published 2 premium full-bleed articles that delved deeper in the impact of AmFam on the local communities through the lens of their local agent

  • The ATL Instagram Story resulted in 122K Impressions, double Mashable average impressions and views.

  • The second SEA Instagram Story resulted in 203K Impressions, triple Mashable average impressions and views. 

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The full Instagram Story for ATL is below.

Second event of the series, hosted in Seattle, WA.