Task: Demonstrate to Mashable readers the unique differentiating factor of Uniqlo’s Heattech product for the holiday season

Results:

• Produced a multi-touchpoint campaign: scientifically breaking down how to stay “hot” during the winter, the innovation of the Heattech fabric, & integrating local style influencer (The Modern Otter) to revamp work/startup ensembles of Mashable employees.

• 2.6M Social impressions

• 9K article shares

• 1x Integrated marketing email

• 3x branded articles

The live article can be found here.