Nike Sportswear - Masters of Air Photoshoot
Nike Sportswear - Masters of Air Photoshoot
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Task: Capture key influencers and media personnel who embody the fresh feel of the iconic Nike Air Max, in preparation for Air Max Day (3.26).
Featured are subsets of product beauty shots, lifestyle shots, as well as product on body shots against the backdrop of NYC. Used to garner brand awareness in NYC.
Results:
Increased brand awareness about the "Unofficial" Niche Sneaker Holiday as well as increase clout in the sneaker-head market in saturated NYC marketplace.
Additional photos that we shot with NYC photographer, Jacqueline Harriet (Vogue, ELLE, Refinery29), to capture beautiful lifestyle images of the custom made footwear.
