Task: Generate sales and product affinity with a male skewed NFL audience for the limited edition BCRF Pink bracelets.

I flew to Tampa Bay, FL to meet our production team (We The Best Media) to host an all-day shoot to finalize the video in time to promote the bracelet sales for the rest of the month.

Results:

• Identified NFL players who already had an organic affinity to the product (i.e. Travis Kelce, Richard Sherman) and used them as brand champions to spread knowledge and bracelets within 32 NFL locker rooms

• Produced a social video to authentically tie the bracelet to the story of Tampa Bay Buccaneer's Wide Receiver, Louis Murphy's Mother's battle with breast cancer

• 16K views of louis Murphy video

• $250K donation goal made

• +250 social impressions from NFL seeding

#BTS Fact: Louis Murphy has a huge hound named hercules that is more or less the size of an average human being and scared the s#@! out of us.