Lokai x Charity Water - Partnership VR/Gallery (Freelance)
Lokai x Charity Water - Partnership VR/Gallery (Freelance)
$0.00
Task: Contextualize and humanize the walk for clean water around the world by driving awareness, engagement, and sales from a charitable young audience
Results:
Created a first-of-its-kind FB Messenger bot that simulated a 2.5 hr walk with a young woman in rural Ethiopia produced a pre-launch event with local influencers to generate buzz
Venture Beat’s top 8 chat bots of 2016
500+ FB bot participants
50+ attendees to launch dinner
Included: C:W Founder Scott Harrison, actress Jessica Stroup
+180K potential impressions from launch events
A launch promotional video shot with our agency AKQA to demonstrate the user experience of the FB Messenger Bot.
These are the images of the launch event that I produced and hosted with our partners, Charity:Water, to give an exclusive sneak preview of the messenger experience. I worked with M&C Saatchi to creatively concept, execute, and direct the launch event. This is the first event for the small brand that was designed with social sharing in mind.
Lastly, these are the press clipping we received on the project launch - we were named one of VentureBeat's top Messenger apps of 2016
