Task: Relaunch Cambio.com as a site that resonate with teen girls and re-establish it as a site that is positioned to champion girls as the builders of tomorrow. I was part of the team that crafted the new mantra and mission statement of “built for girls, by girls” as we partnered with the non-profit Girls Who Code. 

I was responsible for project managing to ensure that the website would launch ontime - this required me to work with our creative, UX, and developers to bring the vision for site to life.

Secondly, I was responsible for managing the internship program as well as the 5 GWC interns to ensure that they were on a path to success by the end of the internship program. 

Lastly, I was responsible for producing the 4-part video series to be able to be presented at the NewFronts for AOL as well as oversee the relaunch party with the AOL events team.

Results:

•  Shifted brand voice and tone through regular editorial check-ins and audits.

• Tracked social and site traffic weekly to ensure growth or take key learnings to pivot strategy

• Foster partnership with non-profit, girls who code, to create a website with the audience that were targeted

• Piloted internship program to continuously iterate and innovate the site to uphold the new brand mantra: a site built for girls. built by girls.

• 2 new web products: contributor network, #bbg social hub

• Relaunch pr blitz - through social and tv placements

• 2.99MM impressions

• 32M social impressions

• Manage 5 Girls Who Code interns on a day to day basis, working with editorial/social training and direction for the girls 

• Create program structure for #BuiltByGirls program, ensuring the 5 GWC receive a holistic education of upholding a business

• Assist producing and distributing #BuiltByGirls web series