Good Thing - Growth Strategy & Positioning (freelance)
Good Thing - Growth Strategy & Positioning (freelance)
$0.00
Task: Reinvigorate the young home goods and furniture company to grow their overall sales, email subscribers, and social following lead by brand's storytelling capabilities.
Results:
- Social Media Strategy: Setting the brand story pillars, branded hashtags, content strategy and influencer selection.
- E-Comm Launch Strategy: Revamp the SEO descriptions and meta data for the website and key product pages. Created a merchandising strategy for the rest of the year
- Website Redesign: Make changes and iterations for the website to standardize and optimize for user experience for the customer.
- Strategic Partnerships: Partner with local New York partners to widen the brand awareness to new markets.
Supermoon Bakehouse
New Influencer Relationships - (i.e. Pintrill Founders)
New Media Relationships - (i.e. Mashable, Well+Good)
Site Updates Made
- Mobile-First Site Design
Home Page Standardization and Merchandising
- Increase page depth
- Standardize headline and button placement for both desktop and mobile load
Navigation/Menu
Social Branding and Storytelling
- Standardized brand's hashtags for community engagement and future content opportunities
- Education for our audience to widen the understanding of design elements and philosophies that the brand stood for
- #noticethings #thingsinplaces
- Storytelling pillars
- Instagram Story Strategy
