Sukoon Active - Brand & Growth Strategy (freelance)
Sukoon Active - Brand & Growth Strategy (freelance)
$0.00
Brand & Growth Strategy Campaign: Provide structure to brand, paid, and organic marketing strategy and campaigns to boost the challenger brand in the modest wear/athleisure marketplace for the modern Muslim Woman.
Results:
- Social Media Strategy: Set paid strategies to liquidate the brand’s inventory to prepare for new season’s product
- E-Comm Strategy: Refresh the site structure, content and repurpose existing content to be repurposed as new content. Implemented merchandising and promotion strategy to boost sales. Generated 50% more sales vs LY.
- Email Marketing: Create email templates, implemented email cadence and content to feature in comprehensive email marketing plan per season.
- Second Season Launch Plans: Provided Brand positioning, creative direction, and press strategy to differentiate the brand in the crowded marketplace for Muslim women.
ABOUT SUKOON ACTIVE: Sukoon Active is one of the first activewear hijab companies in the US. They launched 1 year before Nike launched their sport hijab, further diversifying the marketplace.
Social Content & Paid Ads:
Resulted in:
50% increase from Last Year’s Sales
Increased Conversion Rate by 20%
Press Lookbook Design
